How does a technology leader build an incentive program to stay on the cutting edge?
For Hewlett-Packard, staying on the cutting edge of technology is a given. But when H-P realigned some key business units, they needed a program to create a spirit of innovation for their new teams. That’s when they called in Studio V Design.
Studio V helped H-P avoid doing "just another employee rewards program" by providing industry research and recommendations on what really makes an incentive program work. They also made sure H-P staffers took notice of the program by creating an eye-popping design and logo – a far cry from the typical gray-looking documents often found in internal communications.
“Developing tools to promote our awards program is something new for us, and it was great working with Studio V Design. They developed a fun, energetic look for the brochure, poster, and other materials.”
– John Davis, Business Development Mgr. | Hewlett-Packard
How does a worldwide real estate partnership find the right marketing deal?
GVA Worldwide is a partnership of 50 real estate firms in 20 countries. When they needed cross-cultural marketing materials to sell properties to investors in Singapore, Paris, and London, they called in Studio V Design.
Sophistication in real estate typically translates into one glossy sales brochure after another. Studio V Design broke with tradition to develop an embossed folder on rich, textured paper. Individual property inserts organized a wealth of information using clean layouts and a standardized presentation, all sensitive to international language and color nuances.
“Studio V Design really came through in their project management. They coordinated details and financials from several real estate firms across the U.S., England and Hong Kong – with all the predictable last-minute changes. We’ve had very positive feedback from our member firms.”
– Betsy Baer, Executive Director | GVA Worldwide
Where does a strategic consulting firm go to find a new direction?
McMillan|Doolittle’s partners had put a lot of thought into their company’s market positioning while preparing a new business acquisition campaign. They came to Studio V Design for a strategic new look that would work well with existing company materials.
The brochure’s contemporary visual design communicates M|D’s unique partnership approach to consulting – a niche brand position recommended by Studio V. Clean interior layouts reflect the company’s personality: honest, open and to the point. And flexibility is built into the folder system to accommodate past and future marketing pieces.
"This is a whole new look for us, and the response so far has been very positive. Studio V Design gave us choices throughout the process… as well as good ideas for our future marketing efforts."
– Sid Doolittle, Partner | McMillan|Doolittle, LLP
Where did one of the nation’s largest direct response marketers go for responsive design?
The Signature Group looked to Studio V Design to help launch their newest direct response business venture. Just months earlier, a brochure had been designed by another firm – but it didn’t work with existing collateral, or break through the clutter.
To the rescue, with a redesigned brochure featuring dramatic, classic colors and typography to accommodate the existing corporate palette. Also strong interior photography and concise copy organized around the needs of the potential vendor… a standout in any day’s mail delivery.