Lisa is our strategy guru, with key roles in branding, developing communication plans, value propositions and naming, among other talents. For more than 30 years, she has provided marketing planning, competitive analysis and brand strategy to companies in healthcare, finance, technology and education. Lisa previously was Director of Marketing Services for the American Medical Association as well as Marketing Communications Manager at the American Hospital Association.
Lisa holds a bachelor’s degree in communications from Northwestern University. She’s a frequent speaker on topics related to strategic marketing and branding, and she is a voracious reader of fiction, happy-go-lucky gardener and relentless walker.
Need a book recommendation? Just ask Lisa.
Purple and orange
At age 7, doing an inventory of narcotics in a locked cell
|I wish I had more:
Friends – I can never have enough!
|Favorite words of wisdom:
Readers are leaders
|I never leave the house without:
Something to read