The Chicago-area RTA transit system is the second largest in the country by passenger miles traveled and third largest by ridership. Moving passengers is their mission, so our Annual Report theme of “Move. Forward. Together.” brings their three systems together (CTA, Metra, PACE), with a design that shows forward-thinking motion. 32 pages of infographics, charts, maps, photos and narrative highlight the RTA’s work in capital investments and rider services. And our design of 7 color-coded transit maps helps riders plan their travel throughout the 6-county area.
University of Illinois College of Pharmacy
After rebranding the entire university, we had an opportunity to integrate the new look-and-feel onto this college’s magazine – a crucial marketing tool to reach alumni. We also re-engineered the whole process with a rigorous project schedule, book-mapping, and collaborative editing and project management software. The magazine’s fresh new face now captures the college’s spirit of innovation while still respecting its 100-year history.
Thousands of hospitals and senior living facilities across the country can access Premier’s collective leverage and resources to improve healthcare. That’s why we chose “Strength In Numbers” as the theme for this annual report. For 14 years, we have designed and written the annual report for this $5 billion healthcare purchasing organization.
Every year since 2002, we have designed and written the annual report for this $5 billion healthcare purchasing organization. This requires a fresh creative approach year after year to produce a key communication that's used as a report to members as well as a marketing tool. Each year, we kick off the process by meeting with executives to determine goals, key messages and a theme reflecting the year's accomplishments. Then we interview customers, chase people down for data, and write and design the 36-pg. report – including handling photography, printing and mailing 20,000 copies.
Annual Report: RESULTS
"RESULTS” was the theme for this particular year’s annual report, with a focus on real stories describing how hospitals reduced expenses by working in a one-on-one partnership with their Premier consultant. Every year for the past 14 years, we have designed and written the annual report for this $5 billion healthcare purchasing organization.
Illinois Housing Development Authority
This government agency needed to grab the attention of potential homeowners and promote affordable programs that met their financial budget and personal dreams. We developed a folder with detailed inserts to meet the needs of homeowners. This color-coded folder system help the IHDA reach their target audience.
Foodservice distribution is a competitive world where multi-billion companies work on razor-thin margins. Getting the attention of prospects – hospital executives and university administrators – is one challenge. Communicating what makes you truly different is another. With the help of bold visuals, this brochure outlines 3 reasons why US Foods is best positioned to help foodservice operators.
WHY Brochure Series
Many organizations can describe WHAT they do, but few can explain WHY they do it. The WHY campaign was developed to tell the essential story of this company. After 10 years of working with Premier, we knew their customers’ pain points very well, and were able to answer each “WHY” with targeted messages for their healthcare, university and commercial business segments. The WHY graphics and messaging were extended onto banners, brochures, an annual report, digital presentations and more.