Distribution

 

Your business keeps getting more complex. Margins are razor-thin and price competition is boxing you in. See how our creative thinking opens up value and helps national distributors solidify customer relationships.

 

WHY Campaign

Client
Premier

Many organizations can describe WHAT they do, but few can explain WHY they do it. The WHY campaign was developed to tell the essential story of this purchasing and distribution organization. After 10 years of working with Premier, we knew their customers’ pain points very well, and were able to answer each “WHY” with targeted messages for their healthcare, university and commercial business segments. The WHY graphics and messaging were extended onto banners, brochures, an annual report, digital presentations and more.

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Uniting the Brands

Client
US Foods

For 8 years, we maintained unique, individual identities and brands for each business segment of US Foods. Now under new ownership, the time came to unite them all under a single brand which still allowed for visual differentiation. 

Proactive Protection

Client
US Foods

How do you proactively identify an outsourcing threat and protect sales? We recommended a step-by-step system for sales reps to follow – starting with a guide that helps a customer evaluate their options and followed by a 39-item checklist to help evaluate an outsourcing proposal. These two customer-facing pieces were supplemented by a guide instructing sales reps on how to approach each customer situation.

Employee Benefits

Client
US Foods

Looking to give their health benefits communications an overhaul, this national distributor turned to Studio V Design for a fresh, new look. Our template was subsequently used to redesign benefits newsletters for several other functions throughout the company.

Fresh Solutions

Client
Premier

With these exhibit banners that promote cost savings through membership buying power, we created a system of graphics and messaging that allows the client to use multiple banners for mid-size trade shows, or just a single banner for smaller shows.

Superior and Flexible

Client
Superior Products

Our execution of Superior Products' new branding included a flexible trade show display, designed as a continuous 2-panel format for larger shows, with the option of detaching one panel for smaller shows.

 

Double Duty

Client
Premier

By turning this direct mailer into a self-assessment questionnaire, we provided hospital and university executives with a quick tool for evaluating whether their current contract made sense. The business reply card provided our client with leads to follow up on. 

Annual Report

Client
Premier

For 12 years, we have helped Premier – the country's largest healthcare purchasing and distribution organization – communicate to their members about the year's most important initiatives. Each year, we work with stakeholders and develop all aspects of the annual report, from creative concepts to design, writing and production. “Game Changer” positioned Premier as a progressive leader in the competitive healthcare "game".

Heartfelt Food

Client
US Foods

"Recipes From the Heart" is a cookbook whose sales benefited local food banks. We organized hundreds of recipes submitted by employees, designed 336 pages of layouts, chose photography and added hand-drawn illustrations.