Education

 

Higher education has never been this competitive. Recruiting students is tough homework. See how our digital and traditional marketing solutions guide prospective students through the funnel and help schools get results. 

Education inforgraphic 

 

College Branding

Client
University of Illinois

Studio V Design was selected to bring the new brand for Chicago’s largest university to life, with a campaign that appealed to the head and heart. In year one, the goal was awareness: shatter old perceptions and build new ones. We created the strategy, campaign platform, messaging, photography, design, and planned, purchased and managed the media. The result? The campaign helped increase applications 19% to record-breaking levels.

To reach the right audiences, our strategy blended traditional and digital media by identifying the strongest channels with high relevancy scores. Google Adwords along with digital platforms such as Pandora, Facebook and select websites allowed us to target the right demographics and geography. Bus, train and airport ads took the message to parents and other influencers.  

The campaign themeline invites students to explore a world of possibilities: What will YOU discover at Chicago’s Public Research University?

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Application Campaign

Client
University of Illinois

Digital campaigns need compelling landing pages to close the loop by engaging prospects with useful information and a clear call-to-action. Our digital campaign for UIC (Adwords, display, Facebook) brought students to a landing page that showed tuition/salary comparisons, school ranking points, and offered downloadable resources to help them select a college.

College Viewbook

Client
University of Illinois Business School

UIC’s business school consistently does well in national rankings, and as an affordable public university, it offers a great return on investment. The problem is that most prospective students don’t know this.

Our work with UIC on many fronts is changing all that. Using the university’s new brand guidelines as a starting point, we shattered outdated perceptions of the school by using bold colors, strong and simple messaging, and a sharp focus on the brand’s attributes – connections to a world-class business city that is Chicago.

College Recruiting

Client
University of Illinois Business School

To launch our new brand for this business school, we first needed to develop an integrated communications plan for digital, print and outdoor advertising.

The highest priority was to drive traffic to information sessions on campus, and newspaper ads were a proven way to do that. Headlines mirrored the brand positioning of the university, using bold motivational messaging to raise awareness, improve brand perception and motivate action.

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See an example of narrow targeting >

Outdoor Advertising

Client
University of Illinois Business School

Our campaign for the graduate business school continued with outdoor transit advertising. Reaching working professionals as they commuted to and from downtown was key, using animated electronic ads (Digital Urban Panels) at busy train station entrances and traditional poster ads on boarding platforms.

We needed to express that this degree helps advance a business career, so our visuals focused on real students, professionally dressed and in business environments. This visual approach also helped to differentiate the graduate school from the undergraduate campaign we ran at the same time.

Digital Marketing

Client
University of Illinois Business School

The digital component of our first-year campaign used three platforms: LinkedIn, Pandora and online publication ads. With LinkedIn, we were able to target a narrow audience with personalized InMails and display ads that promoted specific degrees.

Pandora also allowed targeting based on subscriber demographics and geography. Each digital ad linked to a dedicated landing page where we captured contacts with a form, and offered more information – brief, but compelling.

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A Living Classroom

Client
University of Illinois Business School

Among employers, students, parents and counselors, there was low awareness of UIC's Business College. Even fewer knew that the undergraduate program was ranked #1 in Chicago.

The college needed a strong brand – and so our work began with focus groups and telephone and online surveys to understand current perceptions and formulate a brand platform that would give the school consistent marketing language for all communications. We are currently applying the new brand to all print and digital marketing, including Google Adwords, Pandora, LinkedIn, outdoor transit and other channels.

Interactive Recruiting

Client
University of Illinois Business School

Recruiters for the University of Illinois at Chicago wanted to do more than talk to the next generation of potential undergraduate business school students. To pique interest in the College of Business, we developed a dynamic Keynote presentation that highlighted the College's academic accolades, culture and opportunities.

See a short sample clip

Urban Attraction

Client
University of Illinois Summer Session

Getting the attention of today’s over-stimulated students can be tough, but a campaign with on-target design, clever messaging and well-planned media placement does the job. To help increase enrollment in Summer Sessions, we developed a 3-year campaign across a variety of media, with slightly-altered concepts for each year.

The creative focused on communicating the advantages of Summer Sessions as a way to catch up, get ahead and even graduate early. And to attract out-of-town students to the program, we capitalized on the urban excitement of Chicago’s extraordinary location for summer fun.

 

Flying High

Client
University of Illinois Summer Session

Our whimiscal illustrated design concept for UIC’s Summer Session translated well for a series of indoor and outdoor banners. These vertical and horizontal designs featured a variety of students who were propelled forward or poised to launch, and were hung in areas heavily frequented by UIC students as a way to inform them about the summer courses and pique their interest. The banners were one facet of a campaign designed to attract more students to the University's Summer Session program. 

 

Digital Connection

Client
University of Illinois Summer Session

A digital component was a key part of each Summer Session campaign. The Summer Session website, email prospecting template, and display ads on select websites all continued the graphic look-and-feel we created for the campaign, to ensure consistency across all touchpoints.

 

Easy Access

Client
University of Illinois Summer Session

In our 4th year of marketing UIC Summer Sessions, we moved into a new direction. Based on expanded selling points, the new creative focused less on visuals and more on the strength of the program's features: the sheer size of the program (300 courses) and flexibility of scheduling.