Healthcare


Your salesforce needs the right selling tools to break through in today’s fiercely competitive B2B market. See how we’ve helped healthcare manufacturers and service providers launch products, increase brand awareness and earn a healthier ROI.  

A New Company

Client
SOAR Life Products™

The leading distributor to the education marketplace knew they needed to create a new company for their move into healthcare. We helped them transform “products” to “brand” by focusing on mission: to improve well-being. Our Brand Platform included naming, messaging, and value propositions. After exploring hundreds of possibilities, we recommended the name SOAR Life Products to capture their mission and celebrate the caregiver. The tagline affirms it: “Empower minds. Strengthen bodies. Inspire creativity.”

Our 360-degree brand development approach included all the essential elements – logo design, website, printed marketing collateral, tradeshow booth and a Brand Standards Guide.

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Clinical Breakthroughs

Client
UICentre

The Center for Collaborative Engagement in Novel Therapeutic Research and Enterprise is a leading force in bringing cutting edge science to clinical reality. However, their constituents (funders, medical and academic researchers) lacked awareness about the center’s mission and the importance of “translational research”. Our team dove in to understand their research and success stories, and wrote and designed this communication that simplifies their story and motivates engagement.

Narrow Targeting

Client
University of Illinois, School of Public Health

To launch a new executive healthcare degree, our narrowly-focused digital strategy used Linked InMails to reach Chicago physicians with 5+ years of clinical experience, and led them to a focused landing page with a strong call-to-action and lead-capture form. Supported by print advertising, our messaging promoted the advantages of this healthcare-focused degree versus an executive MBA. We reached physicians, got their attention and motivated them to action – far exceeding industry benchmarks (42% open rate, 5.5% CTR).

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Explaining Why

Client
Premier

 

We’ve designed and written Premier’s annual reports for the past 12 years, but this particular year brought us back to a very basic premise:  many organizations can describe WHAT they do, but few can explain WHY they do it. Premier was so enthusiastic about our WHY theme that we extended it to a full marketing campaign, with targeted WHY messages for different business segments, and marketing collateral that included brochures, banners, and digital presentations.

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Branding a Vision

Client
SynergEyes

"This Changes Everything" is the theme we developed to brand a new west coast start-up. To help market the contact lens manufacturer's revolutionary new products, our communications targeted both patients and professional practitioners. 

Read also how we used digital to narrowly target physicians.

Elevating Perception

Client
Premier

We recommended a series of white papers aimed at senior healthcare executives, to help position as a thought leader beyond just their core competency. The timing was ideal - health care reform was in the news and hospital executives were struggling to understand what they needed to do to get ready. We researched, wrote and designed the white paper booklets; and then developed an execution flowchart detailing how often our client should contact their key customers, what they should mail in advance, when to follow-up to request a meeting, and other contact points. 

Healthcare Initiative

Client
Walgreens

How do you leverage a 100-yr. old brand into the rapidly-moving market of pharmacy benefits management? Our research with sales reps and customers revealed key messages relevant to health plans, health systems and large employers. We combined those with unexpected visuals that focused on core qualities, rather than product; and rolled out the new brand across brochures, trade ads, trade show graphics, patient education materials and direct mail – resulting in immediate sales leads at their first trade show.

Breakthrough Communication

Client
Sulzer Calcitek

An image brochure was the foundation for branding this west coast biotech manufacturer. Aimed at healthcare practitioners, universities and employees, we used an "A-B-C" theme to emphasize simplicity and ease for product use. 

Brand Execution

Client
Sulzer Calcitek

Product brochures and sell sheets continued our branding for this west coast biotech manufacturer with sales in more than 40 countries. Our work included concepting, design, product photography and copywriting of all marketing pieces.

Easy Sell

Client
Wesley Jessen

This $300 million worldwide manufacturer of cosmetic contact lenses needed a concise, organized way for sales representatives to present product options to eye care professionals. Our solution was this oversized, tabbed, spiral-bound sales aid.