We all share this planet. Corporations, governments and planners are working hard to make it more livable. Here’s how we design communications that help them tell their story.
SmithGroupJJR / Chicago Park District
WINNER: COMMUNICATIONS AWARD Our aim in designing this 22-page report was to first understand the issues and goals around the Morgan Shoal redevelopment along Chicago’s lakefront, and then design a compelling document that engages funders, stakeholders and the public. We were involved at every planning step, including public charrettes with local residents. The complex issues of shoreline protection, cost considerations and enhancing public features were documented through graphically rich, concise information. And, after seeing an innovative architectural “wave chime” while vacationing in Croatia, we recommended adding a similar feature into the plan – an idea that was seized upon by local media.
In a collective effort to attract new large businesses to Chicago, a group of 18 Fortune 200 companies set out to tell the stories of their sustainable initiatives and impacts on the community.
We managed the marketing piece’s development and created a compelling design that satisfied all stakeholders. The 20-page brochure showcases the initiatives, programs, and data that reinforce the region as a global business destination and a desirable city to live and work.
Delivering A Better World
Long drives, large trucks and refrigerated warehouses are not exactly what come to mind when you think of "green". But US Foods, the country’s second-largest foodservice distributor, had a lot of green practices in place.
Working closely with the company on a tight deadline, we produced a foldout booklet and poster that highlights the company’s progress in environmental performance, community engagement, and sustainable products. The booklet served as their anchor piece, with quarterly updates printed on recycled paper with soy-based inks.
Enhancing The Urban Landscape
Chicago Park District
Famous architect Jeanne Gang’s ambitious vision for Northerly Island includes the development of 6 ecosystems and the creation of natural and programmed spaces. We worked as part of the team that gave concrete form to that vision.
After pulling together all the relevant elements, we designed a book with compelling graphics, and clear, structured information that describes the proposed land use. We also produced a video featuring testimony from city representatives and other enthusiastic community members about the creation of a new center for outdoor experiences.
City of Chicago
In the 1800s, Chicago was the booming epicenter of industry in the country. Today, it doesn’t quite hold that reputation, but city officials are working to encourage continued manufacturing growth. To help the city share its plan to boost industry in the region, we created a concept, gave it concrete form, and turned the plan’s data into easy to navigate points, including maps, diagrams, and infographics. The brochure lays out in an accessible manner the plan for reinventing Chicago manufacturing, with a smaller, more sustainable footprint.
City of Chicago
When the city of Chicago asked us to develop a promotional piece from their unwieldy 20-year urban plan, we knew we had our work cut out for us. Our roles included gathering information and materials, extracting the most compelling data, building consensus and then creating a concept and design that effectively communicated the city’s historic positioning, current infrastructure, and planned development. Focusing on transportation, waterfronts, and open spaces, the resulting brochure used maps, graphics, and text to describe downtown Chicago's future potential for office, residential and commercial growth.
Lincoln Park Framework Plan
Chicago Park District
A century after Daniel Burnham developed his plan for Chicago, the Chicago Park District created a cohesive plan for Lincoln Park, which had grown in bits and pieces over the years.
Working closely with the city, we produced a 54-page book that tells the story of the park’s growth and lays out the plan for its future. This unique book has an oversized length that mirrors the long and narrow shape of the park. Inside, the book contains graphics, maps, histories, illustrations, archival photos and a pullout poster. The book won 3 awards, and is archived at the Chicago Historical Society as a significant historical reference document.
Chicago's Sustainable Roadmap
City of Chicago
Chicago Mayor Rahm Emanuel had an ambitious dream: make Chicago the greenest city by 2015.
To make his dream a reality, we worked closely with Chief Sustainability Officer Karen Weigert, gathering data and translating it into easily digestible graphic formats. Our design-concept communicated a clearly defined road map for future action items and corporate partnerships.
The resulting plan, Sustainable Chicago 2015, was recognized by the US Green Building council with the Emerald Award for advancing communities to become more sustainable, prosperous and healthy. Our design concepts have also been printed in the Chicago Tribune, and the plan continues to support the city of Chicago's ongoing sustainability initiative.
Premier's Annual Report details their investment in sustainability efforts, including an award-winning leadership platform focused on environmentally friendly purchasing, waste, and emissions reduction, and solar energy. We've designed, written and produced Premier's Annual Reports for the past 12 years.