How do you breath new life into a 30-year old brand? By refocusing their messaging with clarity and designing a new visual brand to keep pace with the competition.
We ran DMA’s senior management through branding exercises to identify market perceptions and competitive strengths, and to uncover their brand personality: customer-intimate, personable, partnership-focused. In a price-driven market, DMA needed to focus on key differentiators. Our competitive research revealed 5 of them, and they formed the foundation for all brand communications.
The new logo conveys forward motion, with 3 connected points representing collaboration among customers, distributors and suppliers.
Today, DMA is poised for growth with new marketing tools and a new tagline that sums it all up: "National Distribution. Local Experts. One Solution."
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